Piercing and Ink
But not the kind you're thinking.
I'm talking about the power of the pen. You know that whole "mightier than the sword" thing? Words (ink) can pierce us through. Words influence how we think and feel. Used well, they can draw us in to a story and hold us spellbound until the story resolves and then, and only then, release us. This is what every writer must strive for. Don't be satisfied with good; go for the gold; go for great! It's there. The right words are there within your reach. Don't be satisfied with just touching your readers - PIERCE them!